New Fields of Business
We are transforming into an infrastructure company that extends beyond the traditional insurance business. By leveraging platforms such as employee benefits, we are committed to improving the well-being of our customers.
Non-Insurance Domain* Profit
- *New Business + Asset Management
- *As of April 2025
Our Vision
From “Life Insurance” to “Insurance and Related Services Provider”
Our Group aims to transform beyond traditional life insurance into an infrastructure-like company that supports every aspect of our customers' daily lives—evolving into an “insurance and related services provider.”
- *Four Areas : Protection, Asset Formation / Succession, Health and Medical Care, and Enhancing Connections
Business Initiatives to Achieve Our Vision
We are expanding into adjacent domains with strong profit growth potential and will continue to move into further new areas. By capturing growth opportunities beyond insurance, we aim to enhance corporate value and establish ourselves as an “insurance and related services provider” truly recognized by the market.
Through our Benefit Station platform, we aim to establish a Well-being Ecosystem that brings new value to customers' lives.
Key Initiatives
Benefit Station : A Comprehensive Employee Benefits Service
Benefit Station is a membership-based employee benefits service operated by Benefit One, which joined our group in 2024. With 10.07 million members in Japan, it connects employees of client companies with suppliers, delivering services at the most competitive prices in the market.
- Features of Benefit Station
- More than 1.4mn services
- At the lowest market prices
- Exclusive discounts made possible by being one of the largest players in the industry
- Relatives up to the second degree of kinship are eligible
- Available nationwid
- Call center support available when needed
QOLism : Health Promotion App
Our Group is evolving beyond traditional life insurance to expand into health and medical care, with a clear focus on advancing well-being.
As part of this strategy, we provide the QOLism app, a solution that promotes corporate health management and employee wellness, earning strong recognition from clients.
Looking ahead, we will deepen collaboration with Benefit One's employee benefits platform and healthcare services, supporting companies in addressing challenges through both human capital and health management—while contributing to the well-being of their workforce.
