Group Purpose and Values
Daiichi Life Group was founded in Japan in 1902.
Today, our business spans across the globe,
including Asia-Pacific and North America.
With a changing environment and diversifying values,
we envision a new future with our newly defined
Group Purpose (reason of our existence in society) and Values.
Purpose Video (1:20)
Purpose
Partnering with you
to build
a brighter and
more secure future
There are as many lives as there are people in this world.
And there are as many forms of happiness as there are lives.
We want to support people who are trying
to overcome something or take on a challenge
to pursue each person's form of happiness.
We will help build a brighter future
for society, the Earth, and all our stakeholders.
We are committed to opening up
the possibilities of each individual's life
by going beyond the boundaries of life insurance and
by continuously innovating, keeping an eye on the future.
We can do this because Daiichi Life Group has
over one hundred years of track record
serving as people's lifetime partners.
Come, join us. Into the future.
Values
We have defined new Values which all Group employees will uphold to realize our Group's Purpose.
We care
We care for our customers, business partners, employees, and the communities and environment in which we operate.
We do what's right
We strive for excellence and aspire to enhance the quality of life for our customers and society. We do the right thing and take our responsibilities seriously.
We innovate
We use the diversity of our global experience to find bold and agile ways to solve problems and make a positive difference throughout our customers' lives.
Brand Message
By your side, for life
Daiichi Life Group is committed to creating
social value through our business activities
and realize the Group's Purpose.
