Ⅱ. Healthy People and Society

Daiichi Life Group, aims to evolve into an “insurance service business” that provides value across all aspects of our customers' lives, going beyond traditional life insurance. In Japan, wherethe market is projected to shrink due to a declining population, new business opportunities are emerging amid trends such as an aging population, increasingly diverse and segmented values, a tightening labor market, and rapid advances in digital technology. With this recognition, Daiichi Life Group has expanded its business to peripheral fields of insurance such as healthcare and employee benefits to ensure continuous contributions to society and the sustainable growth of the business.
Specifically, we provide value through our health promotion app “QOLism”, and promote healthcare businesses that support the extension of healthy life expectancy and address corporatechallenges. Additionally, to support individuals' daily lives in all aspects, we made Benefit One, a provider of employee benefits services, a subsidiary in 2024. We are further enhancing the functionality and appeal of Benefit One's employee benefits platform, “Benefit Station”, strengthening health and medical services, and exploring new business areas with high affinity to our existing operations. By steadily advance our efforts in a broad range of directions, we aim to improve our customers' well-being and realize the Healthy People and Society.